SPORTLUX – KEY LOOK
Sportlux is an optimistic new trend which will be a key driver in the sport and casual market for the foreseeable future. Sportlux is hyper modern and aesthetically pure and for Spring summer 2014 the use of strong dark colours and bright highlights. It is a trend which is very much dependent on execution, using modern synthetic materials and an athletic silhouette.
This key look is already being picked up by early adopters for Spring- Summer 2014 but as Sportlux is a major trend rather then just a seasonal fad we will continue to see interpretations of this trend for Spring-Summer 2015 as well as for the Autumn-Winter seasons going forward.