Sportswear and Normcore Uniformity
Sportswear is no longer a new trend in menswear but its influence is far from exhausted as designers continue to explore it’s numerous possibilities. This season it was classic sportswear shapes, sweatpants and hoodies, transferred to soft luxurious fabrics or chunky knitwear that dominated and were beautifully executed at Joseph. Sweat pants, paired with blazers for a relaxed, tailored-casual look, were the key outfit for this trend.
The flipside of this trend was that the sportswear brands themselves, Yohji Yamamoto at Y-3 and Kayne Wests at Adidas, turned traditional sportswear on its head with inspired apocalyptic, military inspired stories.
In many of the menswear shows there was a strong trend for reduction in detail, down to the bare minimum, where simple functional shapes and sportswear’s innate minimalistic approach were definitely a strong influence.
With so many different aspects and elements to chose from, sportswear as a genre looks set to continue as a goldmine of inspiration, for some time to come.
- Big Cozy Sweat pants in rich fabrications
- Tailoring mixed with sportswear – Tailored Jackets and Trackpants
- Knitted sportswear styles
Normcore, a phrase coined by trend forecasting agency K-Hole in 2013 is a way of dressing neutrally, to avoid standing out and a trend that continues to be strong, even though it is more often seen on the high-street than on the catwalk.
A preference for soft neutral palettes made for appealing, easy on the eye collections. Collections that paired like with like; print with print, colour with colour, pattern with pattern, where the novelty came from the relaxed sports inspired shapes and details, increases in volume and softer fabrication.
This easy, unpretentious fashion manages to be fresh and engaging, without being dull and showed an underlying confidence in its relaxed attitude.
- Tonal Outfits
- Soft easy lines and fabrication
- Relaxed sportswear influences