Autumn Winter 2017 Key Trends – Prints & Pattern – Part 1

Key Trends for Autumn Winter 2017 – Print & Pattern

There was less focus on Print and Pattern this season than previous seasons, and more focus on flat colour with more monochromatic combinations. When pattern and print were used,  they were generally very strong and used for impact and were clearly linked to the theme of the collection. Checks for Outdoor, at D_Squared2 Camouflage where the collection took a military direction, for instance at Balmain,  or at Raf Simons where large broad stripes were used to give a grungy edge to the presentation.


Checks were one of the most dominant patterns used in this winters collections. When they were used, they were used for impact and to provide a break from flat colour and bold, clean silhouettes. They were often mixed together, large with small, for a stronger visual impact and often in similar, tonal colours. It’s been a while since checks have played a key role in men’s wardrobes and it looks like they will be a key item for next winter.

Stripes were either bi-coloured butcher-stripes or large, simple and broad. Like checks they were often combined together in different scales or colour combinations for a stronger visual impact.