E.Tautz – Patrick Grant
In the Spring 2015 Patrick Grant the designer behind E.Tautz was inspired by the British seaside and the English at leisure. For the Winter 2015 season he was again inspired by lives lived by the sea, but this time, by the much more gritty, urban lives, of the people of the Northern English town of Hull, living in the first half of the twentieth century. As observed and described in a critically acclaimed 1967 volume of poetry by the Scottish-born Poet Douglas Dunn , as well as by some 50-year-old photojournalism shot in Hartlepool and Lancashire.
In his Grants own words it was,
This was a beautiful collection, understated, tasteful and sophisticated, dominated by beautifully exaggerated proportions, traditional, masculine fabrication and a play on volume. The subdued and limited colour palette only served to further accentuate these main themes.
This generosity of volume is a refreshing new shift away from the slim and gaunt silhouettes that have dominated menswear for a long time. A more mature approach, it is probably not for everyone, nor will it be so easy to translate to the high-street. This kind of understated simplicity is easier than it looks to achieve, as it relies heavily on impeccable tailoring to pull it off.
Patrick Grant (born 1 May 1972) is a British fashion designer and creative director of bespoke tailors Norton & Sons of Savile Row. As a media figure he is best known as a judge on the television series, The Great British Sewing Bee.
After taking over at Norton & Sons in 2005, Grant relaunched E. Tautz & Sons as a ready to wear label in 2009, for which he was awarded the Menswear Designer award at the British Fashion Awards in 2010.