Trend Update AW 2014_15 – Sport & Street

Trend Update – Sport & Street-wear Autumn-Winter 2014-15

Looking at what’s on offer for Fall-Winter 2014, we highlight the global rise of street-wear as a trend.



This new casual street-wear trend, driven primarily by Japanese, Korean and Scandinavian brands, combines many elements in a modern functional look that is informed by a strong Scandan-asian approach to design: clean lines, monochromatic color palettes and functional styles, without the superfluous detail. All the time managing to combine many contrasting influences, from technical sportswear, U.S. streetstyle, counterculture influences such as New York Punk and 80’s British Casuals and elements of Utility, Military and Iconic menswear. Whimsical aspects, clever bold graphic language and sharp styling keep it fresh and light-hearted.


Take a look at Selfridges London for their take on the streetwear trend in their Streetwear edit.

The Key Brands in this Trend are: