Print and Pattern – Overview
Print and pattern continues to be used as a key element to tell a seasonal story. A key print or pattern can immediately convey the essence of a collection, whether it is the hand printed Chatwin inspired prints at Burberry Prorsum, telling of “Adventure” and “Exploration”, or the all-over script prints based on the hand written letters found in the archives at Dior Homme by Designer Kris Van Assche. A print remains one of the easiest and most compelling ways of getting a message across. Together with colour it is one of the main tools designers use to unite often disparate elements of a collection, as well as being a great commercial vehicle to sell product. This is a trend which has grown over the last few seasons on the catwalks and one which has been readily translated to the high-street.
As well as some great new direction in print, such as the full on pop-optic madness at Moschino and the beautiful collage inspired knitwear at Commes Des Garcon Shirts, there were also some print and pattern which was a modified thematic variation of previous seasons. The Botanic theme for instance, which was very strong in Spring Summer 2014, was again a part of several collections. The evolution here was that it had often been ‘geometrified‘ making it more abstract. Some great examples of this being the suiting Kenzo and also Christopher Kane. Some instances of it being more naturally rendered were at Marni and Opening Ceremony. Further Geometric patterns were also seen at Emporio Armani, Been Trill and Dior Homme, as were camouflage prints, which were clearly part of the ongoing military trend.
Trend-Illustrated’s list of the top 10 print and pattern trends of the season.
1. Hand drawn and sketched – Dior Homme/Marni/Antonio Marras/Bobby Abley/Burberry Prorsum/Juun J
2. Geometric – Christopher Kane/Emporio Armani/Been Trill/Dior Homme
3. Botanic either more naturally rendered or more geometric botanic – Marni/Off-White/Opening Ceremony
4. Stripes (especially broad deckchair stripes) – E.Tautz/Marc Jacobs/Ermenegildo Zegna/Haider Ackermann/Kenzo
5. Large sports inspired-graphic letters and numbers – Acne/Dries Van Noten
6. Cartoon prints – Moschino/Bobby Abley/
7. Collage and pop art inspired prints and intarsias – Comme des Garcon Shirt
8. Tye-Dye and psychedelic festival inspired artwork – Been Trill/Paul Smith
9. Paisley – Paul Smith/Haider Ackermann/Mihara Yushiro
10. Camouflage – A.Sauvage/Sacai