I love Football and especially the big events and there is none bigger than the World Cup. Here is a quick review of some of the kits on offer for this summers Fifa World Cup which kicked off on Thursday the 12th June in Sao Paulo, Brazil. With 32 teams competing and both having a home and away kit that’s a lot of football jerseys. This time around there have been some very strong guidelines, with Fifa dictating to the national football associations that they must have two very different and contrasting kits. Also for HD broadcasting purpose they have urged teams to wear monotone kits (matching Top and shorts) which has meant that many teams have had to change their traditional kits or colours, which I guess limits creativity a little. Many kit suppliers have opted to look to the past to inspire their designs which has resulted in some great clean and modern yet retro feel kits this year.
This is the French Home Kit with it’s 1958 inspired Le Coq and fabric influenced by the town of Nimes. This is the southern French town that is the birth place of denim fabric, hence the name De ‘Nime’ and it was the construction and indigo colour of denim that inspired the fabric for the French kit. In the words of Nike ” the paradox between raw denim and elegant silk mirrored Nike designers’ desire to create a beautiful design aesthetic for the French home shirt”