As the world continues to struggle under the blanket of a global economic crisis, people look more to the future as a way out. Sportlux is an optimistic new trend which will be a key driver in the sport and casual market for the foreseeable future. Sportlux is hyper modern and aesthetically pure with strong dark colours and bright highlights and a trend which is very much dependent on execution, using modern synthetic materials and an athletic silhouette.
Sportlux is a cyclical fashion trend (see the Trendillustrated_Trend Definitions ) which will continue to see the emergence of collections and products which fuse together luxury fashion, sport, technical influences and technologies.
Sportlux is an optimistic new trend which will be a key driver in the sport and casual market for the foreseeable future
Key to this look are slim fitting styles often using technical stretch fabrics. Layering is also important to the general look and you can expect to see more guy’s wearing leggings, short shorts over leggings or shorts with knee socks, finished with either sport sandals or running shoes. The construction of the garments is also important where cutting edge tailoring and construction techniques such as sonic welding, will be used to create a clean modern almost seamless look to garments. High quality metal trims and burnished leather add an opulent finish.
SPORTLUX IN THE MARKET
A very strong and emerging theme in the market, Sportlux is an amalgamation of sportswear and fashion, in particular luxury fashion, best seen this season at Lanvin. Fashion brands are gravitating towards sportswear. Sportswear brands are gravitating on the other side towards fashion. Sportswear brands such as Rapha from the UK and Kjus from Switzerland continue to shore up their fashion credibility while maintaining their sportswear credentials. The cult of the celebrity is also a huge part of the Sports world and feeds this trend.
For Trend Illustrated’s Sportlux trend Forecast and original mood boards have a look here.